Commerce Participants, Pricing & Discounts
Follow this step-by-step sequence to master the domain concepts in order.
Merchant
A merchant is the business entity or seller operating an ecommerce store and selling products directly to buyers.
Read Step 1 →Ecommerce Supply Chain
An ecommerce supply chain is the end-to-end network of organizations, resources, activities, and technologies involved in creating and delivering products to shoppers.
Read Step 2 →Retailer
A retailer is a commercial business that purchases goods from manufacturers or distributors and sells them directly to end consumers.
Read Step 3 →Vendor
A vendor is a brand, manufacturer, or supplier that provides products to a merchant for retail sale.
Read Step 4 →Merchant vs Vendor
Understand the commercial relationship between retail merchants and product suppliers/vendors.
Read Step 5 →Customer
A customer represents an individual or organization purchasing goods or services from an ecommerce store.
Read Step 6 →User vs Customer
Clarify the technical boundary between backend admin users and storefront customer accounts.
Read Step 7 →Price & Compare-At Price
Price represents the monetary value required to purchase a variant, while Compare-At Price displays the original reference list price for strike-through sales.
Read Step 8 →Discount
A discount is a price reduction applied automatically or via coupon codes to incentives purchases, boost conversion rates, or clear inventory.
Read Step 9 →Coupon & Promo Code
A coupon code is an alphanumeric string entered by a customer at checkout to redeem a specific promotional discount rule.
Read Step 10 →Discount vs Coupon
Understand the distinction between underlying price reduction rules and customer-facing promo code triggers.
Read Step 11 →