Ecommerce Metrics & KPIs
Understand business metrics, formulas, and measurement definitions essential for analytics developers and CRO engineers.
Conversion Rate
Conversion rate measures the percentage of website sessions or visitors who complete a desired commercial goal.
KPI (Key Performance Indicator)
A KPI is a critical quantifiable metric used to evaluate business success and monitor progress toward key strategic goals.
Margin vs Markup
Understand the mathematical and financial distinction between Margin percentage and Markup percentage.
Profit Margin
Profit margin is the percentage of revenue remaining after subtracting cost of goods sold (COGS) or total expenses.
Revenue vs Profit
Understand the distinction between top-line revenue income and bottom-line net profit earnings.
Revenue
Revenue is the total gross income generated by a merchant from product sales before deducting expenses, refunds, or operating costs.