What is a CRO Insight?
A CRO Insight bridges raw data and actionable hypotheses. It answers why users behave a certain way.
- Data (What): 65% of mobile users drop off on the cart page.
- Insight (Why): User session recordings show mobile users cannot see the checkout button because it is pushed below the fold by an oversized coupon input banner.
- Hypothesis (Solution): Making the checkout button sticky at the bottom of the viewport will increase mobile checkout initiation by 10%.
Developer Takeaway
Evidence-First Development: Never build major frontend redesigns without validating the underlying CRO insight first through user testing or recordings.