What is a Conversion Goal?

A Conversion Goal is a measurable action configured in analytics and experimentation platforms to quantify user success.

Types of Conversion Goals

  1. Destination Goal: Reaching a specific URL (e.g. /checkout/thank-you).
  2. Event Goal: Triggering a specific interaction (e.g. Clicking “Add to Cart” or “Apply Discount”).
  3. Engagement Goal: Viewing >3 pages or spending >2 minutes on site.

Developer Takeaway

Explicit Event Names: Standardize conversion event names (e.g. add_to_cart, begin_checkout, purchase) across all third-party analytics integrations.