Homepage Product Carousel

The Problem

The current website structure presents a discoverability challenge for users seeking best-selling products. While most traffic lands on the homepage, finding these products requires an additional step of navigating to a dedicated "collection" page. This extra step can lead to user frustration and abandonment, as some visitors may not be willing to invest the additional effort.

The Solution

To address the discoverability challenge and improve user experience, we implemented a strategic product carousel on the homepage. This carousel showcases a curated selection of best-selling products, allowing users to browse and interact with these high-performing items directly from the landing page.

The Results

The final winning design resulted in:

• 35% increase in add to basket

• 12.3% uplift in product page views

• 18% increase in checkout page visits

• 11.6% increase in transactions

• 5.2% increase in average order value